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How To Start An Internet Business - The First Step
By Halstatt Pires, Sat Dec 10th
How To Start An Internet Business - The First Step
By Halstatt Pires, Sat Dec 10th
The vast majority of web sites are destined to fail before theyare even built. Why? Because people building sites almost alwaysput the cart before the horse. Actually, most don't even includethe horse. Evolution of Your Site New sites follow a typical evolutionary process. (Article continued below)
1. The first stage involves slaving over the design of the siteto get just the right look; 2. The second stage is the publication of the site; 3. Third comes the first thought about how to get traffic to thesite; 4. Fourth, the discovery of pay-per-click options; 5. Fifth, the pursuit of PPC campaigns and realization
of sales!; 6. Sixth, the "misery stage", occurs with the realization thatsales are being made at a loss!; 7. Frustration, frustration, frustration; 8. The "extinction stage" - With profitability seemingimpossible, the PPC campaigns are closed and the site just sitsthere. Does any of this sound familiar? You need not suffer thisevolutionary extinction! Taking one step before you build a sitecan save you a lot of wasted time and money. If You Build It, Will They Come? The first step to developing a successful web site is keywordanalysis. Keywords are the anchors of each page of your site, acollective summary of your products and services. The first step to developing an online business is to identifywhether there is sufficient traffic for your business product orservice. Let's look at a very simple example. If your are selling boating products, each page of your siteshould incorporate boating-related keyword phrases. You mustanalyze whether there is a sufficient number of searches eachmonth to make your boating site a viable entity. A free methodfor doing this is to use the Overture inventory tool: About the author:Halstatt Pires is with MarketingTitan- an Internet marketing and advertisingcompany comprised of a search engine optimization specialistproviding meta tag optimization services and Internet marketingconsultant providing internet marketing solutions throughintegrated design and programming services. | 
