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Dump Your Speeches For Leadership Talks!
By Brent Filson, Sat Dec 10th
Dump Your Speeches For Leadership Talks!
By Brent Filson, Sat Dec 10th
attribution is provided to the author, and it appears with theincluded copyright, resource box and live web site link. Emailnotice of intent to publish is appreciated but not required:mail to: brent@actionleadership.com Word count: 600. Summary: Most leaders communicate through speeches andpresentations. But there is a much more effective means ofcommunication: that's The Leadership Talk. The Leadership Talknot only communicates information as presentations/speeches do,but it does one thing more: It establishes an all-importantdeep, human, emotional connection with the audience. (Article continued below)
DUMP YOUR SPEECHES FOR LEADERSHIP TALKS! by Brent Filson The CEO of a worldwide business asked me to help him develop atalk he planned to give to several hundred of his topexecutives. He said, "I feel as if I'm Daniel going into thelion's den." Indeed, it was the business equivalent of a lion's den that hewas entering. Hired from a competing firm, he was a stranger tothe company, a company hobbled by declining market share and badmorale caused by the arbitrary actions of the previous CEO, anisolated dictator. "This is the first time most of them will see and hear me," hesaid. "I'll give a presentation on the state of the business." "Hold on," I said. "Don't give a presentation. Give a LeadershipTalk instead." There is a difference, I explained, between apresentation/speech and a Leadership Talk. A presentation/speechcommunicates information, but a Leadership Talk not onlycommunicates information but makes a deep, emotional, humanconnection with the audience. Most leaders give presentations and speeches most of the timewhen they should be giving Leadership Talks. "You're facing an important leadership situation," I
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Here is a pretty bizarre video of a face only test robot that does facial expressions. However, it doesn't seem to be able to handle the group of people that are attempting to communicate with it. It just keeps telling them to come close and asks their name over and over.Link...
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said. "Theold saying, 'You never get a second chance to make a firstimpression' applies here in spades. You've got a greatLeadership Talk opportunity. But to have people believe in youand follow you, they must be emotionally committed to you andwhat you say. So understand what their emotional needs are." I went out into the field and talked to a number of his managersand found out that they were feeling intimidated by the demandsof increasingly sophisticated customers. I found out that theyfeared not being supported in the decisions they made in thefield. I learned that they were angry at having to meet whatthey considered unnecessary reporting requirements. I learnedthat they didn't trust the top executives. Intimidation, fear, anger, distrust . . . those emotionsdescribed the state of his audience and, in truth, the state ofthe business. The CEO gave a Leadership Talk that spoke to and answered theneeds of those emotions, a talk based on the single idea that hewas a person that they could trust. That Leadership Talk marked the beginning of a turnaround forthat company. The lesson: Analyze and speak to the emotion of a situation, andyou can become a dramatically more effective leader. Make that analysis happen this way: * Know the differencebetween a presentation/speech and Leadership Talk then viewevery speaking situation you encounter as either apresentation/speech situation or a Leadership Talk situation. *Know that you rarely give presentation/speeches and that TheLeadership Talk should be your primary leadership communicationtool. * Analyze the emotions of your audience by asking what they feelat the time you speak, what they fear, what angers them, whatinspires them. * Structure your talk around emotional-talking points. Forinstance, list three things that angers your audience. Makethose things the main headings of your talk. * Speak to them about their emotions. Tell them, for instance,that you realize they are angry and what they are angry about.Tell them what you realize they are feeling. Speak thus, and you are revealed in powerful motivational ways.Furthermore, they are revealed to themselves. These revelations can create strong bonds between speakers andaudiences. Understand the speaking situation in terms of its emotionalcontent, and you understand that situation in new ways.Understand it in new ways and you speak in new ways. And whenyou speak in new ways, your audience acts in new ways. 2004 © The Filson Leadership Group, Inc. All rights reserved. About the author:The author of 23 books, Brent Filson's recent books are, THELEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TOGIVE GREAT LEADERSHIP TALKS. He has worked with thousands ofleaders worldwide during the past 20 years helping them achievesizable increases in hard, measured results. Sign up for hisfree leadership ezine and get a free guide, "49 Ways To TurnAction Into Results," at www.actionleadership.com | 
