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Mitsubishi Continues Success In The U.s. Market
By Glady Reign
Mitsubishi Continues Success In The U.s. Market
By Glady Reign
Asian brands have been enjoying success recently in the U.S. market. Leading the way for the group are the brands Toyota and Honda. But other car manufacturers from the Orient are making their presence felt in the U.S. automobile market. Case in point is Mitsubishi Motors. This Asian car manufacturer is continuing its success in terms of sales in the U.S. The auto maker recently released the results of their outing in the automobile jungle for the month of February this year.
The report shows that Mitsubishi Motors North America, Inc. sold 9,726 units - an improvement of 22 percent over last year's figure for the same period. Last year, Mitsubishi managed to sell 7,976 units for the month of February. This significant increase in the number of units sold by the car maker shows that more and more American motorist are opting for the Japanese brand. It is also the fruit of the labors of the people behind the company and in every department.
Mitsubishi has also surpassed last year's year-to-date sales figure for the first two months of the year. Sales figures for the first two months of this year are 23.7 percent higher than that of last year's for the same period. The 22 percent increase in sales for the month of February comes on the heels of good sales figures posted in January. Mitsubishi managed to increase their sales compared to the previous year in eight of the eleven months of the current fiscal year.
Hiroshi
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Harunari, the Chief Executive Officer of Mitsubishi Motors North America Inc., has this to say about their success in the past two months: "While we are pleased with the sales of the past two months, all of MMNA is enthusiastically looking to the future. The marketplace performance of our products provides tremendous forward momentum and in the spring, we will add the exciting all-new Lancer sedan to the mix." Indeed, it seems that the rise of popularity of Mitsubishi in U.S. soil cannot be checked even with a Volvo brake caliper.
Among the vehicles in Mitsubishi's line up, the Outlander crossover SUV showed significantly good sales figures. The fuel efficient vehicle is being welcomed warmly by fuel cost conscious Americans. This is evident in the fact that Mitsubishi sold 1,956 units of the Outlander. That is an 84 percent improvement over last year's performance in the market. Not only that, the Outlander has surpassed its year-to-date figure of last year by 114 percent. The Galant also showed good acceptance from the motoring public. Its sales are up by 9.7 percent over February 2006 while its year-to-date figure is 7.2 percent higher than the first two months of 2007. The Mitsubishi Endeavor SUV also posted an increase over last year in terms of sale for the same period. Mitsubishi sold 35 percent more Endeavor in February this year than in February of 2006.
Article Source: http://articlecrazy.com Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field.
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